Policy Advocacy: A collaborative and democratic approach to solving societal issues in India

Policies are clear plans about how a social, political, or economic vision will be achieved and how ideas will be implemented as actions. Policy advocacy can be defined as efforts taken by organizations or groups of individuals to promote a governmental policy and champion it with the help of resources such as groundwork, detailed research, social media marketing, public education, lobbying, and litigation. Policy advocacy can be symbolic and a representation of true democracy being practiced in a free nation. Policy advocacy is initiated by citizens, acting individually or as a collective (Reid, 2001) often represented by nonprofit organizations (Reed, 2006). To elaborate on the tools for policy advocacy, organizations can resort to building public favor by addressing the policy and whether it needs to be implemented, improved, or prevented. In a country like India where a myriad of marginalized groups exist, steering government policies towards the right direction becomes an important job for the Non-Governmental Organisations/Civil Society Organisations and various other organizations who work with the people on a grassroots level. The first step would be to detect the loopholes in a particular policy- this can be achieved by doing subsequent research and collecting data. The research would just not be limited to finding faults but it would also help generate solutions to bridge the gaps. The next and the most important step is to involve stakeholders of the society who are directly affected by the policy decisions and also the ones who would actively contribute to correct the policy to achieve its goals (for the betterment of the society). The final step lies in execution which requires lobbying and providing the decision makers with solutions through findings accompanied by the voices of the concerned citizens who were mobilized by the organizations.  (more…)